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Export Plan (A Practical Guide for Companies and Professionals)

Export Plan (A Practical Guide for Companies and Professionals)

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Description

The purpose of the Export Plan to prepare companies and professionals to enter the international market place or to better organize their existing international business activity. The plan will serve as step-by-step guide to lead the company through the process of exporting products and services to international markets.

The Plan is divided into six sections following a time sequence.  Each section helps to plan international business strategies and take effective export decisions. Companies, particularly SMEs, which carefully use this guide will get the following benefits:

  • Assessment of export potential and capabilities.
  • Identify target markets.
  • Choose the best market entry strategy.
  • Selection of most suitable marketing actions.
  • Better management of international business operations.
  • Evaluate the financial resources, sales goals and profits.

For each section, the Plan provides worksheets with corresponding explanatory notes so that the user  does not have difficulty developing and completing the Plan. It also offers a case study that is used as an example to apply the methodology.

Table of Contents

SECTION 1: BACKGROUND ANALYSIS
 1.1    Internal analysis (company)
 1.2    External analysis (industry)
 1.3    International SWOT analysis
 1.4    Preliminary assessment

SECTION 2: MARKET SELECTION
2.1    Concentration vs. Diversification    
2.2    Best trade areas
2.3    Target market identification
2.4    Selection of target market

SECTION 3: MARKET ENTRY
3.1    Market entry strategies
3.2    Choosing a method of market entry
3.3    Selection of clients, distributors and partners
3.4    Negotiating conditions

SECTION 4: PRODUCT AND PRICE STRATEGY
4.1    Product and service selection for target market
4.2    Standardization vs. adaptation
4.3    Pricing strategy
4.4    Terms and procedures

SECTION 5: COMMUNICATION STRATEGY
5.1    Brand
5.2     Positioning in market
5.3    Communication tools
5.4    Communication budget

SECTION 6: BUSINESS PLAN
6.1    Sales forecast
6.2    International overhead expenses
6.3    Projected income statement

Price
70,00 €
Idioma

Producto descargable

PLAN DE EXPORTACIÓN pdf

Producto descargable

Download product

EXPORT PLAN pdf

Download product

Price
70,00 €
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